How Listings SELL

How Listings SELL

· Exposure & Marketing
· Property Appeal & Location
· Price

Exposure & Marketing: This is what separates the good REALTORS from the exceptional REALTORS. Matt O’Neill, President of Charleston Resource, Inc., has developed a proven method of getting showings and selling homes. We use a systematic approach to ensure our listings have maximum exposure in the marketplace. Every buyer and every real estate agent in the market will know our listings are available for sale. Our proven methods have produced home sales within 1 week and our listings sell for an average of 3% higher list price to sales price ratio than the Charleston market average. Additionally, we have a track record of success. Matt O’Neill sells 18 X more homes per year than the average real estate agent in Charleston. The following list details our methods of getting our listings SOLD:

Internet Presence & On-Line Marketing
* MLS Input – By marketing your home on the Multiple Listing Service, your home will automatically post to 50+ websites including every major real estate company in our market.
* Internet Marketing Presence – In addition to the websites posted from the MLS input, we individually advertise our listings on over 25 websites for Nationwide & World-Wide exposure on the web. With 84% of all homebuyers conducting the majority of their home search on-line, we blanket the online community with our advertising.
* CharlestonResource.com – Our custom website is one of the top local websites for real estate searches and information. All of our listings are featured listings on this popular site.
* Enhanced listings on REALTOR.com – Realtor.com is by far the #1 one real estate search website in the world. We pay a premium to have our listings showcased with maximum photos and full listings remarks where it counts the most for our sellers.
* Craig’s List – All of our listings are posted every Friday on CraigsList.com with a custom layout. This is one of the strongest local websites for advertising real estate and listings must be posted on a regular basis to been seen.

National & International Exposure & Marketing
* International Exposure – RE/MAX has real estate offices in 71 countries and is the largest and most recognized name in real estate worldwide. Your home will have international exposure through REMAX.com
* National Exposure – All top websites we advertise with such as Zillow and REALTOR.com provide national exposure for buyers looking to relocate to the Charleston area.

Quality of Work & Marketing Materials
* Highest Quality Photos – During our photo session, we will capture 50+ photos of each home taking shots of each room from multiple angles in order to present our listings in the best possible light. We then select the best pictures to use for our marketing. The cameras we use have wide angle lenses and use the maximum megapixels allowable on the CTAR MLS system.
* Professional Written Description – The goal of a great written description is to paint a portrait of our listings with words. We structure our descriptions to grab the reader’s attention during the first few lines and ultimately leave them wanting to set up a showing.
* Professionally Designed Materials – From our logo to our flyers to our brochures, each piece of marketing is carefully designed to have a high-quality appeal which reflects well to the homes we are advertising.

Agent to Agent Marketing
* E-Flyers with Agent Gofer – Real estate agents sell homes and we understand that. We are the only team in the Charleston area that has the email address of every real estate agent in the United States. We send a customized e-flyer for each of our listings to all agents in the state of South Carolina as well as 2 other states of our client’s choosing. By putting our listings in front of the people who sell homes, we give our clients the best chance to sell their home.
* Reverse Prospecting – We have a system that identifies the local real estate agents who have clients with searches matching the criteria of our listings. When we get a new listing, we individually email each real estate agent with a client who is looking for a house like ours to result in more showings for our listings.
* Weekly RE/MAX Meeting Exposure – Our listings are featured at each of the weekly RE/MAX meetings.

Print & Sign Advertising
* Color Property Brochures – These are left in each of our listings for buyers to take with them after showings. This allows the person who saw the home remember our listing from the others they may have seen and ultimately results in more 2nd showings and more offers.
* For Sale Sign – Each home will be represented with a professional for sale sign if allowed.
* R-TEXT Individual 800 # – Each of our listings has a pre-recorded information available for buyers who drive up and would like more information about the home. Our innovative system also allows the potential buyers to receive a text message with home details and pictures.
* Flyer Boxes – We provide flyers and flyer boxes to all of our sellers who would like to keep these boxes full in order to get more calls on their home.

Showing Feedback
* Centralized Showing Feedback – Our system sends three separate emails to the agents who show the home asking specific questions about the condition of the home, the price of the home, their client’s interest in the home, and anything that can be done to get their client to offer on our listing. Each feedback is emailed to Matt O’Neill, Christina Mortti, and the client.
* Matt O’Neill personally calls all agents who leave positive feedback to see if there is anything that can be done to produce an offer.

On-Going Personal Market Analysis
* Monthly Market Evaluation – Matt O’Neill calls his sellers at the end of each month to evaluate the market conditions and the market responsiveness.
* Charleston Market Statistics – Charleston Resource, Inc. tracks the monthly market trends of home sales and prices in each major market area of the Charleston real estate market to stay ahead of the curve and help advise our clients accordingly.
* Up-To-Date Neighborhood Activity Reports – We email each seller with all changes in real estate activity in their neighborhood to keep us aware of our competition.

Active Marketing
* Actively Seeing Buyers – In addition to the passive marketing efforts listed above, Matt O’Neill makes 20 to 30 phone calls daily seeking buyers for his listings. By actively seeking buyers, Matt is in a better position to sell his listings than the traditional listing agent.
* Buyer Database & Follow-up – We utilize the Top Producer database management system to keep in touch with all potential buyers for our listings. We also alert each of our buyers of new listings that fit their needs as they become available. By having organized systems in place for our buyers, we are able to convert more buyer leads into sales, and ultimately have a greater chance of finding a buyer for our listing than agents who have poor buyer follow up.

Property Appeal & Location: The first impression is the most important. To get top dollar, the owners should do everything they can to improve curb appeal and get the home in the best showing condition possible. De-clutter rooms, stage the home like a model home, have carpets cleaned, walls painted, and improvements made. Location cannot be improved, but it is a major factor in market value.

Price: If the property is not priced according to market value, the home will not be shown and will not sell. I could list my personal home for $2 Million and market it to every potential buyer in the world, and I wouldn’t get a single showing. If the home is not priced according to the price buyers are willing to pay in today’s market, it will not sell, regardless of the condition of the home and the marketing efforts.


I appreciate the opportunity to talk with you about getting your home sold. If you are looking for results please give me a call.

Sincerely,

Matt O’Neill
President & Realtor
Charleston Resource, Inc.
RE/MAX Advanced Realty
(843) 532-4220 Cell
(843) 972-2411 Office
Matt@CharlestonResource.com

Search all homes for sale at www.CharlestonResource.com